Franklin Madison Resources

White Paper

Wednesday, July 30, 2025 Franklin Madison

The #FinTok Phenomenon

Gen Z and Millennials are rewriting the rules of financial engagement—and they’re doing it on TikTok. With over 4.7 billion views, #FinTok isn’t just a trend—it’s changing the way younger consumers learn about, evaluate, and purchase financial products.

White Paper

Friday, July 25, 2025 Franklin Madison

We Need to Talk About DAD: The Dormant Accounts Dilemma

How Financial Institutions Can Make Dormant Accounts Active and Win Loyalty

White Paper

Wednesday, July 9, 2025 Franklin Madison

Your Customers Have Insurance Gaps—Are You Letting Someone Else Fill Them?

Did you know that roughly 50% of Americans are underinsured or completely lack essential coverage? That means half of your consumer base could face financial devastation due to an unexpected event—whether it’s a medical emergency, a car accident, or identity theft.

White Paper

Wednesday, June 11, 2025 Franklin Madison

Why Improving Member Engagement Is Critical for Credit Unions in 2025

What used to be a close, values-based relationship is becoming increasingly fragmented. Many credit unions are seeking deeper insights into their members’ evolving needs and levels of engagement.

Guide

Tuesday, May 6, 2025 Franklin Madison

How Credit Unions Can Retain and Serve the Next Generation of Wealth Stewards

When generational wealth is transferred, 80% of heirs say they’ll switch financial institutions. This guide shows how credit unions can build loyalty with the next generation—before the transition ever begins.

Research / Report

Monday, April 7, 2025 Franklin Madison

Why Insurance Should Be a Centerpiece of Your Financial Wellness Strategy

Insurance crosses different generations and life stages to play an important role in financial health for all consumers. Read our latest report to see why it should be a centerpiece of your financial wellness strategy.

Guide

Monday, February 24, 2025 Franklin Madison

Four Areas to Assess and Grow in 2025

Learn how you can increase engagement and bolster growth in 2025 and beyond.

White Paper

Monday, February 10, 2025 Franklin Madison

Who is the Toolbelt Generation?

Consumer demand for insurance and financial wellness resources continues to grow, and Gen Z is leading the charge in more ways than you might think.

White Paper

Wednesday, January 22, 2025 Franklin Madison

Winning Over Younger Generations with a Modern Customer Experience

Crafting a well-tailored customer experience—both online and off—is the most effective way to build and maintain customer loyalty.

White Paper

Friday, November 29, 2024 Franklin Madison

Transform Your Members into Lifelong Advocates

A strategic guide for financial institutions to foster loyalty and create ecstatic fans!

White Paper

Wednesday, October 30, 2024 Franklin Madison

5 Helpful Tips to Prevent Cyberattacks

So what can be done to prevent cyberattacks? It starts from the ground up, with consumers protecting themselves online and organizations staying ahead of the cybersecurity curve.

Research / Report