Drive Insurance Program Engagement with Franklin Madison
Our diverse suite of consumer insurance programs – supported by comprehensive, data-driven marketing strategies – helps you connect them with the peace of mind they need.
Consumer Insurance
We bring your consumers the best insurance offerings that protect them and their well-being.
Direct Marketing
Digital, direct mail and more – we know the smart, strategic way to reach people.
Data Services
We use “big data” to drive big decisions that drive real results.
Program Administration and Servicing
We’ll take care of everything, so you can focus on your core business.
Ready to Market Insurance?
Resources
-
Friday, December 12, 2025 Franklin Madison
You Might Not Recognize Today’s Insurance Buyer
The modern insurance buyer is no longer defined by a single age group or life stage. -
Wednesday, November 19, 2025 Franklin Madison
What You Need to Know About Women and the Great Wealth Transfer
Money is power, and over the next two decades an estimated $124 trillion will move from Baby Boomers and older Americans to younger generations in the U.S. -
Monday, September 15, 2025 Franklin Madison
"My Financial Institution Sells Insurance--Really?" Why Is This News to Consumers?
Most consumers trust their bank or credit union with their money—but ask them if their institution offers insurance products, and you’ll likely get a blank look. Let’s unpack why this disconnect exists—and how to fix it.
Testimonials
See what our customers are saying about us.
Meet Our Team
Stephen King
Vice President, Sales and Strategic Partnerships
Erin Allen
Vice President, Insurance Distribution and Market Strategy
Susan Pavloff
Vice President, Client Success Team
About Franklin Madison
An industry leader with over 55 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance engagement and solutions through its brand partners. Franklin Madison helps generate increased loyalty and revenue for more than 3,500 financial institutions. For more information, visit franklin-madison.com or follow us on LinkedIn.