An industry pioneer with nearly 50 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through its brand partners. Franklin Madison helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. Based in Franklin, Tennessee, Franklin Madison has approximately 200 employees. For more information, visit franklin-madison.com or follow us @frnklnmadison and LinkedIn.
Resources from Franklin Madison
Friday, May 5, 2023 Franklin Madison
Marketing Tactics That Get Results for Financial Institutions in 2023
In a world of marketing choices, how do you decide which tactics will work best for your Credit Union? This article gives examples of omnichannel marketing strategies that will help you integrate your mail and digital marketing channels to maximize your efforts and achieve your goals.
Wednesday, December 28, 2022 Franklin Madison
Dance With the One Who Brought You
Financial institutions are pivoting to focus more time and money on existing consumer relationships to increase revenue.
Tuesday, August 30, 2022 Franklin Madison
How Credit Unions Can Meet the Demand for Insurance
Insurance is having a moment. Pin it on the pandemic, changing consumer preferences, and recognition that protection is critical to financial wellness. Learn how your credit union can meet the growing demand for insurance with customized member solutions.
Wednesday, March 16, 2022 Franklin Madison
How Can Credit Unions Improve Non-Interest Income in 2022?
Fee-based income opportunities are quickly becoming a thing of the past. Learn what forward thinking credit unions are implementing to boost income in 2022 and beyond.
Wednesday, December 1, 2021 Franklin Madison
The Benefits of Adding Non-Interest Income Products to a Financial Institution’s Portfolio
Learn how financial institutions can leverage non-interest income products to help expand their revenue stream in a climate where interest rates are low.
Thursday, September 16, 2021 Franklin Madison
Franklin Madison 2021 Survey Report
Insurance policy purchases are at an all-time high rate, and seeking to understand why, the Franklin Madison 2021 Survey Report surveyed over 500 consumer responses. Learn how Americans view insurance today and why financial institutions are missing out on an untapped opportunity.
Tuesday, July 6, 2021 Franklin Madison
Using Data to Drive Insurance Awareness
This quick 2-min read reveals 3 key takeaways for financial institutions from a cross country survey of over 4500 consumers. Download your copy of these key insights now!
Thursday, April 22, 2021 Franklin Madison
Joint Survey Reveals Actionable Industry Data for Financial Institutions
Learn how different generations approach life insurance in this exclusive report of a joint survey from PYMTS.com and Franklin Madison plus a bonus ‘fireside chat’ video between the CEO’s as they discuss what financial institutions need to do about it right now.
Thursday, December 10, 2020 Franklin Madison
Market Smarter With Step-by-Step Guide to Harnessing Data
This comprehensive ebook reveals how to overcome the daunting task of ethically using consumer data to build a marketing strategy that gets results.
Wednesday, September 23, 2020 Franklin Madison
The Critical Missing Piece from Most Consumers Financial Well-Being
Download this free ebook to learn how finanical instituions can use insurance to fill the common gap in financial well-being for their consumers.
Friday, August 14, 2020 Franklin Madison
Harness The Power of Data
This complimentary ebook explores how the digital transformation opens up new opportunity for omnichannel marketing.
Monday, July 6, 2020 Franklin Madison
4 Myths About Marketing To Millennials
Download this complimentary eBook to learn why most financial institutions aren’t using an effective marketing method that puts you in the driver's seat to attracting Millennials.
Monday, July 6, 2020 Franklin Madison
The Next Insurtech Disruptor
This free eBook explores how the digital transformation is disrupting insurance and what what potential pitfalls every financial institution needs to avoid.