Research from the 2024 PYMNTS Intelligence Report shows that nearly 44% of Gen Zers are more interested in buying insurance from their primary financial institution than they were three years ago. They’re also four times more likely than other age groups to consider insurance an important criterion of choosing a financial partner in the first place.
In this white paper, you'll learn:
- Who the Toolbelt Generation is
- The characteristics of younger generations that led us here
- What this means for engaging younger generations on their financial journey
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