🚨 Your Members Aren’t Leaving—They’re Starting Somewhere Else

NerdWallet isn’t just publishing content—it’s owning the digital financial journey. From calculators and SEO to in-app offers and personalized nudges, fintechs like NerdWallet are meeting your members where their questions begin… and converting them before they ever reach your site.

This guide breaks down six specific plays NerdWallet uses to win attention, trust, and action from your members—and exactly how you can respond using your existing tools, data, and digital channels. If you want to compete in today’s high-intent, mobile-first environment, this is your playbook.

📘 What You’ll Learn:

• 🔍 Why over 70% of borrowers start with Google—and how NerdWallet wins those clicks

• 📉 How fintechs monetize your members’ questions with real-time, personalized offers

• 📱 What a mobile-first UX really looks like—and why yours needs to match it

• 📊 How to turn member data into automated, high-converting campaigns

• 💡 The tactics fintechs use to build trust without branches—and how to catch up

• 🧭 What steps to take today to reclaim the digital member journey

📥 Download the guide to learn how you can fight back—and win—where the journey starts.